Kylie Jenner just keeps on proving that she’s the real superstar in her famous family. We’ve got the details on how she’s getting her very own spinoff show from ‘Keeping Up With The Kardashians.’
It was just a matter of time! Kylie Jenner has proved to be the most fascinating of the Kardashian-Jenner sisters, or at least the execs at E! seem to think so. The 19-year-old is reportedly getting her very own reality spinoff show called The Life of Kylie that will feature how she balances her professional and personal life, according to GossipCop. The site says that there isn’t an episode order yet, but that the show will start shooting “imminently.”
The series will include how the beauty manages her cosmetics line to hanging out with her besties, many of whom we already know from the reality star’s Snapchat and other social media accounts. The site says despite their latest breakup, her on-again, off-again boyfriend Tyga, 27, will be part of the show.
On Feb. 8, Life & Style had a similar report, saying that she was getting her own series and that, “Cameras will follow Kylie around to her glitzy photo shoots and glamorous nights out at LA clubs.” While her sisters might make guest appearances, the show is going to revolve solely around the lip-kit mogul. “Kylie doesn’t want her family to steal her thunder,” their source claimed. “She’s determined to be even bigger than her sister Kim [Kardashian].
Kylizzle has such a fabulous life that we would absolutely LOVE to see a show devoted solely to her world. There are so many competing storylines on Keeping Up With The Kardashians that it cuts back on her airtime. A full hour of nothing but Kylie’s glamorous life would be epic.
It’s only natural that Kylie would get her own show, as KUWTK has been a launching pad for so many other spinoffs to go along with the family’s brand. Kourtney and Kim Take Miami, Kourtney and Kim Take New York, Khloe & Lamar, Kourtney and Khloe Take The Hamptons, I Am Cait and most recently Rob & Chyna have all blossomed off of the main mothership series.
Sex and the City sold a lot of Manolos, Michael Jordan’s jump shot sold a lot of Nikes, MTV sold a lot of records, and Kylie Jenner’s real-life exposé on Instagram and Snapchat is selling hundreds of millions of dollars worth of lipstick. Linear television is dead (@kylizzlemynizzl just ate it for breakfast), the drugstore beauty aisle is rather empty, and kyliecosmetics.com is breaking the internet. You could say that this rupture with the past began when she launched her brand in November 2015, with just one Kylie Cosmetics Lip Kit, retailing at $29.99. You could also say the markings of an industry shift started before then, with a teenage girl whose insecurity (common at that age) was only amplified under the glare of the spotlight tracking the most famous family in the world. You could say all that—and it might be true.
But the precise moment that rocked the beauty world was the chain reaction caused by the launch announcement of the Lip Kit on @KylieJenner, which led to a complete sellout on kyliecosmetics.com—all within mere seconds. Her fans opened the doors and gave her a seat at the head of the table in that split-second moment, and turned “teenage insecurity” into the fastest-growing cosmetics empire in the history of the beauty industry.
The 19-year-old Jenner sits at the helm of Kylie Cosmetics—with the support of startup SEED Beauty and the advice of her unfaltering mother, Kardashian matriarch Kris—and the fledgling company has the beauty establishment quaking in its boots. (“It’s kinda cool,” she admits of the admiration and respect she has generated among the competition.) The product itself is not revolutionary (although the Lip Kit, comprising a perfectly matching set of lip pencil and liquid lipstick, is novel), but her method of doing business is. Rather than follow the more conventional route of conducting a handful of well-appointed interviews and securing shelf space at Sephora with hopes of selling the brand to a cosmetics conglomerate, Jenner’s entire marketing strategy relies on her social media, and her only stockist is her website.
Social media is everything to me. It can also be a negative space for celebrities. But what would we do without it?